We collaborate with businesses to move beyond just brainstorming by offering concept testing that helps refine a shortlist of feasible ideas for the next stages of product development.

Through a combination of qualitative and quantitative methods, we explore consumer perspectives on various concepts, assessing whether the product proposition, the problem it addresses, and its key benefits resonate with your target audience.

By examining different elements, using creative qualitative testing tools, and benchmarking against our norms database, we pinpoint the concepts with the greatest potential. This allows us to identify areas for refinement, providing valuable insights to guide you through the next phase of development.